Postmodernism and Body as Aesthetic

I was reminded of Jameson's piece today while reading for another class. Just as in this seminar, in my anthropology seminar we discuss the meaning of "self" all the time, but more in relation with health and the body. One of the readings was about the complete face transplant that was completed in 2009 in France. The question was brought up about whether people would have difficulty dealing with such a drastic change in appearance, going from looking like yourself, to being mauled and then to looking like someone completely different post-op. The woman how had the transplant surgery coped with this drastic change in aesthetic much better than would be expected which brings up another question: do we place so much emphasis on personal aesthetic and aesthetic in general in our postmodern society as Jameson says? He looks down upon Warhol's superficial depiction of shoes and comments that this is a primary characteristic of post-modern society but I feel as though our we aren't as superficial as Jameson thinks...if our face, the image of ourselves, can be completely transformed and yet we still can name ourselves as ourselves, then "self" lies deeper then just in the aesthetic.